Jewelry Safe: Alanis Morissette loses $2M!

Alanis Morissette

Feb 15, 2017 | Steve Humble

If you’re like me, you may have been surprised to see the headline:
“Alanis Morissette reportedly robbed of $2M in jewelry” (via Fox News and many others).

That naturally raises a question:
How secure are jewelry safes, really?
Aren’t they supposed to be the best way to keep valuables safe?

Unfortunately, the answer is: no.


What’s Going On with These Celebrity Robberies?

Some people are quick to blame celebrities like Alanis Morissette or Kim Kardashian for flaunting their wealth. But you can enjoy your valuables and still keep them secure.

We expect celebrities to have robust security, and they usually do. They also have the resources to afford it.
But Alanis’ mistake wasn’t about being unprepared—it was about having the wrong mindset around security.
And criminals know how to take advantage of that.


The Bigger the Safe, the Bigger the Target

Most of us have been taught that the bigger and heavier the safe, the better the protection. But in today’s world, that just isn’t true.

A criminal can find detailed instructions online on how to break into almost any safe.
YouTube is filled with safe-cracking videos.

  • Does your safe have multiple locking bolts? No problem—a burglar can drill through the side.
  • Only have a few minutes due to an alarm? They’ll just haul the safe out and crack it later.

While safes offer some protection, they also act like a giant neon sign for burglars.
It tells them exactly where to focus.

That’s likely how the thieves found Alanis Morissette’s $2 million in jewelry so quickly.


Jewelry Safe

Safes Aren’t Perfect — But Your Valuables Can Be Perfectly Safe

Even though we hear about celebrity break-ins, we also work with plenty of high-profile clients (and everyday homeowners) who don’t become headlines.

Why? Because they understand the two-part formula:

Security + Secrecy.
One without the other isn’t enough.

In Alanis’ case, her team had the first part—but not the second.

That’s why our clients often use hidden doors to conceal safes—or skip safes altogether—and store valuables in secret rooms.

One of the easiest solutions:
Replace a closet door with a secret mirror door, turning the whole walk-in closet into a hidden space.

It’s a discreet, secure place for jewelry, watches, furs, passports, and more.

If Alanis had simply installed a secret mirror door, the thieves wouldn’t have even known where to look—potentially saving her $2 million in jewelry. And the cost? Just $1,500.


Secret mirror door hiding a secret room

You can have better security than Alanis Morissette—and all it takes is a small home modification.
Visit our showroom to learn more about creating a hidden jewelry safe that actually keeps your valuables safe.

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